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Sioned Wyn Roberts


Content Commissioner

Sioned Wyn Roberts, Content Commissioner, Children’s, Learning and Digital – S4C

Sioned Wyn Roberts has just joined S4C as the Content Commisisoner responsible for Children’s, Learning and Digital. She is a programme maker with 22 years’ experience of producing children’s content for television, radio and, more recently, interactive digital media. At S4C Sioned is responsible for all children’s programmes on the channel. She is also developing the Learning provision for children and adults and is working with S4C colleagues and external partners to develop the new Digital content for the channel.

Sioned started her career in the media in 1990 when she joined the BBC and has worked as a researcher, producer, director and series producer. Sioned was a Senior Producer in the Education and Learning Department at BBC Wales for 6 years from 2001-2006 and was responsible for all television production in the department. Sioned led several award-winning multiplatform campaigns such as ‘Come Clean’, ‘B*ll*cks’, and pan-Celtic Language Learning project ‘Colin and Cumberland’.