Sioned Wyn Roberts
Content Commissioner, Children's & Learning
Sioned Wyn Roberts commissions all children’s content on S4C’s pre-school brand Cyw and Children’s Stwnsh. Since joining S4C in 2012, she has commissioned innovative projects. ‘Y Lifft’ awas the first play-along game show for kids in the UK. ‘Madron’ an interactive animation and digital comic and ‘Dwylo’r Enfys’, a series introducing Makaton in Welsh. Recent successes include pre-school drama series ‘Deian a Loli’ and innovative kids’ entertainment format ‘Prosiect Z’. Both have won major awards in 2018-19: ‘Deian a Loli’ was Highly Commended in the Best Children’s category, Broadcast Awards. ‘Prosiect Z’ won Best Entertainment, Bafta Kids and Best Children’s, RTS.
From 1990-2006 Sioned worked at the BBC producing and directing radio, tv and interactive content. As a Senior Producer (2001-06), she led the award-winning multiplatform projects ‘Come Clean’, ‘B*ll*cks’, and pan-Celtic language learning project ‘Colin and Cumberland’. From 2006-12 Sioned worked in the independent sector and produced a host of shows such as CBeebies’ ‘Alphablocks’.
With more broadcasters commissioning content for teens and the Young Audience Content Fund’s emphasis on the 13+ age-group, how can children’s content creators age-up and move into this sphere?
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