Please note: this profile is now part of an archived conference and information may be outdated.

Sioned Wyn Roberts


Content Commissioner, Children's & Learning

Sioned Wyn Roberts

Sioned Wyn Roberts commissions all children’s content on S4C’s pre-school brand Cyw and Children’s Stwnsh. Since joining S4C in 2012, she has commissioned innovative projects. ‘Y Lifft’ awas the first play-along game show for kids in the UK. ‘Madron’ an interactive animation and digital comic and ‘Dwylo’r Enfys’, a series introducing Makaton in Welsh. Recent successes include pre-school drama series ‘Deian a Loli’ and innovative kids’ entertainment format ‘Prosiect Z’. Both have won major awards in 2018-19: ‘Deian a Loli’ was Highly Commended in the Best Children’s category, Broadcast Awards. ‘Prosiect Z’ won Best Entertainment, Bafta Kids and Best Children’s, RTS.

From 1990-2006 Sioned worked at the BBC producing and directing radio, tv and interactive content. As a Senior Producer (2001-06), she led the award-winning multiplatform projects ‘Come Clean’, ‘B*ll*cks’, and pan-Celtic language learning project ‘Colin and Cumberland’. From 2006-12 Sioned worked in the independent sector and produced a host of shows such as CBeebies’ ‘Alphablocks’.