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Sioned Wyn Roberts


Content Commissioner, Children's & Learning

Sioned Wyn Roberts

Sioned Wyn Roberts commissions all children’s content on S4C’s pre-school brand Cyw, Children’s brand Stwnsh and youth content Since joining S4C in 2012, she has commissioned innovative projects – from the first play-along game show to a series introducing Makaton in Welsh. Recent hits include pre-school drama ‘Deian a Loli’ and innovative kids’ entertainment format ‘Prosiect Z’. Both have won major awards.

During the Coronavirus pandemic, speedy commissioning and fast turnaround has been essential. Within days, Sioned had commissioned two series based on life in lockdown with kids filming their own content. Educational content, learning app, news, songs and poems have also been commissioned to help children during the crisis.

In May 2021, the Urdd Eisteddfod was broadcast live on S4C – twenty five hours of content aired over 5 days and all filmed within Welsh government lockdown rules. From choirs to brass bands, over 12,000 children and young people took part in the competition by filming their performances at home. Europe’s largest youth festival carried on again this year, despite the lockdown measures.

Setting up the YACF in 2019 has been a real boost for Welsh language content. With the support of the fund, Sioned has commissioned several projects including innovative dramas for young adults ‘Y Gyfrinach / The Secret’ and ‘Person/a’, Celtic animation co-production ‘Sol’ and a new series of educational brand ‘Sali Mali’.

From 1990-2006 Sioned worked at the BBC producing and directing radio, tv and interactive content. From 2006-12 Sioned joined the independent sector and produced a host of shows such as CBeebies’  ‘Alphablocks’.

Sioned’s first children’s novel was published in April and her second picture book will be out this month. At the end of August, she will be leaving the commissioning team in order to develop a new children and young people’s strategy for S4C.