Please note: this profile is now part of an archived conference and information may be outdated.

Sioned Wyn Roberts


Content Commissioner

Sioned Wyn Roberts

Sioned Wyn Roberts commissions all children’s content on S4C’s pre-school brand Cyw and Children’s Stwnsh. This summer Cyw is celebrating its 10th anniversary with a new animated series and a big birthday concert starring all the Cyw stars and the BBC National Orchestra of Wales.

Since joining S4C in 2012, Sioned has commissioned innovative projects like ‘Y Lifft’, the first play-along game show for kids in the UK; ‘Madron’ interactive animation and digital comic; and ‘Dwylo’r Enfys’, a series introducing Makaton in Welsh. Recently, a major success has been the original pre-school drama ‘Deian a Loli’.

From 1990-2006 Sioned worked at the BBC producing and directing radio, tv and interactive content. As a Senior Producer (2001-06), she led the award-winning multi-platform projects ‘Come Clean’, ‘B*ll*cks’, and pan-Celtic language learning project ‘Colin and Cumberland’. From 2006-12 Sioned joined the independent sector and exec-produced, developed and produced a host of shows such as CBeebies’ ‘Alphablocks’.