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Sioned Wyn Roberts


Content Commissioner, Children’s & Learning for S4C

Sioned Wyn Roberts

Sioned Wyn Roberts commissions all children’s content on S4C’s pre-school brand Cyw and Children’s Stwnsh. Since joining S4C in 2012, she has focussed on innovative projects like ‘Y Lifft’, the first play-along game show for kids in the UK; ‘Madron’ interactive animation and digital comic; ‘Dwylo’r Enfys’, a series introducing Makaton in Welsh; ‘#Fi’ award-winning documentary strand; and ‘Llond Ceg’, a show tackling kids’ issues head-on. This year, the focus has been on original pre-school drama ‘Deian a Loli’ and a new games app for Cyw.
From 1990-2006 she worked at the BBC producing and directing radio, tv and interactive conent. As a Senior Producer (2001-06), she led the award-winning multiplatform projects ‘Come Clean’, ‘B*ll*cks’, and pan-Celtic language learning project ‘Colin and Cumberland’. From 2006-12 Sioned joined the independent sector and produced, developed and exec produced a host of shows such as CBeebies’ ‘Alphablocks’.

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