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Sioned Wyn Roberts
Content Commissioner, Children’s & Learning for S4C
Sioned Wyn Roberts commissions all children’s content on S4C’s pre-school brand Cyw and Children’s Stwnsh. Since joining S4C in 2012, she has focussed on innovative projects like ‘Y Lifft’, the first play-along game show for kids in the UK; ‘Madron’ interactive animation and digital comic; ‘Dwylo’r Enfys’, a series introducing Makaton in Welsh; ‘#Fi’ award-winning documentary strand; and ‘Llond Ceg’, a show tackling kids’ issues head-on. This year, the focus has been on original pre-school drama ‘Deian a Loli’ and a new games app for Cyw.
From 1990-2006 she worked at the BBC producing and directing radio, tv and interactive conent. As a Senior Producer (2001-06), she led the award-winning multiplatform projects ‘Come Clean’, ‘B*ll*cks’, and pan-Celtic language learning project ‘Colin and Cumberland’. From 2006-12 Sioned joined the independent sector and produced, developed and exec produced a host of shows such as CBeebies’ ‘Alphablocks’.
In an increasingly insular global climate, what can creators and broadcasters do to ensure kids are getting balanced content that imparts tolerant values for the tough times ahead?
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