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Sioned Wyn Roberts


Content Commissioner, Children’s & Learning

Sioned Wyn Roberts

Sioned is responsible for all children’s content on S4C’s pre-school brand Cyw and Children’s Stwnsh; around 10 hours’ content a day on tv and online. She is also developing the Learning slate and working with S4C colleagues and external partners to develop new Digital content.

Since joining S4C in 2012, Sioned has commissioned innovative projects like Y Lifft, the first playalong gameshow for kids; Madron animation and immersive digital comic app; Dwylo’r Enfys a series introducing Makaton in Welsh; @tifiacyw twitter service for parents learning Welsh; #Fi documentary strand and Dyma Fi a digital youth project with crowd-sourced content shot over a 24-hour period. She also oversees S4C’s co-production and acquisitions slate.

Sioned is a programme-maker and worked at the BBC for 16 years producing radio, television and interactive content. As a Senior Producer 2001-6, she led the award-winning multiplatform projects Come Clean, B*ll*cks, and pan-Celtic language learning project Colin and Cumberland.

In 2006, Sioned joined the independent sector as Creative Director at Griffilms. From 2008 – 12, she worked as an independent producer on CBeebies’ ‘Alphablocks’ and CBBC’s ‘Stuck on Sheep Mountain’. Sioned was a member of the group reporting on Digital Materials in Education for the Welsh Government that set up the Hwb digital learning platform in 2012.