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Sioned Wyn Roberts


Children and Learners Commissioner

Sioned Wyn Roberts

Sioned is responsible for all children’s content on S4C’s pre-school brand Cyw and Children’s Stwnsh. Since joining S4C in 2012, she has commissioned innovative projects like ‘Y Lifft’, the first play along game show for kids in the UK; ‘Madron’ innovative animation and digital comic; ‘Dwylo’r Enfys’ a series introducing Makaton in Welsh; #Fi award-winning documentary strand; and ‘Llond Ceg’ tackles kids’ issues head-on. From 1990-2006 Sioned worked at the BBC producing and directing radio, television and interactive content. As a Senior Producer 2001-6, she led the award-winning multiplatform projects ‘Come Clean’, ‘B*ll*cks’, and pan-Celtic language learning project ‘Colin and Cumberland’. 2006-12 Sioned joined the independent sector and produced, developed and exec produced a host of shows such as CBBC’s ‘Stuck on Sheep Mountain’ and CBeebies’ ‘Alphablocks’.

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