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Sian Reed
Sheffield Hallam University
Student
Report - Research 3 & 4
This hour-long session was split into two half-hour research presentations: 'Beauty & the Beast' and 'The Kids’ Ecosystem, Under the Microscope'. Beauty & The Beast The main focus for this session was to explore how tween and teen girls feel about the beauty industry. Although the sample of Razor…
Report - The Influencer’s New Clothes?
Takeaway: Engagement is much more important than numbers: fans who engage with the content an influencer puts out are valued more highly than the most followers a channel/account might have. The power of word-of-mouth should never be underestimated. When looking at which influencer to use for your brand, ensure they…
Report - Research 7 & 8
This session was broken into two halves: News, Trust and Truth and Children’s Media and Diversity: What’s Next in Europe? Research 7: News, Trust & Truth Takeaway: · Do not dumb news and programming down for children, they are smarter than you think. · Focus on multi-platform content and social media: children…
Report - Put Your Money Where Your Mouth Is
Takeaway: · Know who you are pitching to. It is important to do your research beforehand. · The children's TV market is saturated. You need a USP. · Make the pitch exciting - add in video and other visual elements. Detail: Dragons Den done CMC-style. This session presented the opportunity to pitch your…
Report - Disruption - What's Next?
As the landscape of Children's TV changes, what is next for the companies involved? Takeaway: • Diversifying platforms still need great content and engagement. • Most viewing is still done via traditional TV but binge-watching tends to be on-demand. • Knowing your audience and researching thoroughly is the key to…
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