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Sian Reed

Sheffield Hallam University


Sian Reed
Sian Reed, 25, is currently nearing the end of her Masters degree at Sheffield Hallam University where she is studying sports journalism. Sian has been blogging and writing freelance for a number of years now. Her interests include sport, dance, musical theatre and writing!

Sian's Sessions

Report - Research 3 & 4

Posted on: Monday 09 July 2018 9:45pm

This hour-long session was split into two half-hour research presentations: 'Beauty & the Beast' and 'The Kids’ Ecosystem, Under the Microscope'.   Beauty & The Beast The main focus for this session was to explore how tween and teen girls feel about the beauty industry. Although the sample of Razor…

Report - The Influencer’s New Clothes?

Posted on: Thursday 05 July 2018 3:43pm

Takeaway: Engagement is much more important than numbers: fans who engage with the content an influencer puts out are valued more highly than the most followers a channel/account might have. The power of word-of-mouth should never be underestimated. When looking at which influencer to use for your brand, ensure they…

Report - Research 7 & 8

Posted on: Wednesday 04 July 2018 11:58pm

This session was broken into two halves: News, Trust and Truth and Children’s Media and Diversity: What’s Next in Europe? Research 7: News, Trust & Truth Takeaway: ·     Do not dumb news and programming down for children, they are smarter than you think. ·     Focus on multi-platform content and social media: children…

Report - Put Your Money Where Your Mouth Is

Posted on: Wednesday 04 July 2018 7:38pm

Takeaway: ·     Know who you are pitching to. It is important to do your research beforehand. ·     The children's TV market is saturated. You need a USP. ·     Make the pitch exciting - add in video and other visual elements. Detail: Dragons Den done CMC-style. This session presented the opportunity to pitch your…

Report - Disruption - What's Next?

Posted on: Wednesday 04 July 2018 2:55pm

As the landscape of Children's TV changes, what is next for the companies involved? Takeaway: • Diversifying platforms still need great content and engagement. • Most viewing is still done via traditional TV but binge-watching tends to be on-demand. • Knowing your audience and researching thoroughly is the key to…