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Shazia Ali

Mint Research Ltd

Research Consultant

Shazia Ali, Research Consultant – Mint Research Ltd

Shazia has over 15 years qualitative research expertise across a range of sectors as well as being a specialist in the media landscape. She has extensive expertise researching niche audience’s specifically young children, teens and their families.

Shazia has worked alongside a number of the biggest and best research agencies advising and supporting research teams.  Having first presented and shared insight herself at the conference in 2007, Shazia has since stayed involved in ensuring that the valuable insight continues to be shared at the CMC.

Research 4, 5 & 6 (Repeat)

04 July 2014, 2:00pm-3:30pm
Showroom Cinema 1

Three 30 minute research presentations... repeated 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO. 6. World of Wonder: Why Gaming Appeals to Kids Exploring the world of children and their relationship to gaming...   4.…

Research 1, 2 & 3 (Repeat)

04 July 2014, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations... repeated. 1. How early adopters find and share new entertainment. 2. The end of Live TV for Children? 3. Bad Games + Bad Children = Good Business? 1. How early adopters find and share new entertainment Dubit and Sherbet present on-going research that will help IP owners…

Research 8 & 9 (Repeat)

04 July 2014, 9:30am-10:30am
Showroom Cinema 1

Two 30 minute research presentations... repeated. 8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  9. Getting on the Soapbox: Dialogue, discussion, decision The importance of a continuous dialogue with family audiences...   8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing…

Research 8 & 9

03 July 2014, 5:00pm-6:00pm
Showroom Cinema 1

Two 30 minute research presentations... 8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  9. Getting on the Soapbox: Dialogue, discussion, decision The importance of a continuous dialogue with family audiences...   8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing…

Research 4 & 5

03 July 2014, 2:00pm-3:00pm
Showroom Cinema 1

Two 30 minute research presentations... 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO, where kids consumption, engagement and interaction with media is based on the ‘fear of missing out’ philosophy.   4. Pink or…

Research 1, 2 & 3

03 July 2014, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations... 1. How early adopters find and share new entertainment. 2. The end of Live TV for Children? 3. Bad Games + Bad Children = Good Business? 1. How early adopters find and share new entertainment Dubit and Sherbet present on-going research that will help IP owners optimise…

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