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Shazia Ali

Mint Research Ltd

Research Consultant

Shazia Ali, Research Consultant – Mint Research Ltd

Shazia has over 15 years qualitative research expertise across a range of sectors as well as being a specialist in the media landscape. She has extensive expertise researching niche audience’s specifically young children, teens and their families.

Shazia has worked alongside a number of the biggest and best research agencies advising and supporting research teams.  Having first presented and shared insight herself at the conference in 2007, Shazia has since stayed involved in ensuring that the valuable insight continues to be shared at the CMC.

Shazia's Sessions

Research Sessions 4, 5 & 6

05 July 2013, 2:00pm-3:30pm
Showroom Cinema 1

4.  Contented Content Consumers?  This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in…

Research Sessions 6 & 7

04 July 2013, 3:30pm-4:30pm
Showroom Cinema 1

6. The Next 5 Years: Is the Future Bright for Children’s Media? In early 2013 CBeebies Interactive began a ‘futurology’ project with the clever people at BBC Research & Development. The aim was to look at how the media landscape might shift in the coming years and enable a level of…

Research Sessions 4 & 5

04 July 2013, 2:00pm-3:00pm
Showroom Cinema 1

4.  Contented Content Consumers?  This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in 2012 the…

Research Session 7

05 July 2013, 1:00pm-1:30pm
Showroom Cinema 1

Discovery’s Kids Tracker is a yearly qualitative dip designed to explore the lives of 9-15yr olds. This research tracks changes in behaviour and attitudes of kids consuming media, by speaking directly with them in a group environment.