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Shazia Ali

Mint Research Ltd

Research Consultant

Shazia Ali, Research Consultant – Mint Research Ltd

Shazia has over 15 years qualitative research expertise across a range of sectors as well as being a specialist in the media landscape. She has extensive expertise researching niche audience’s specifically young children, teens and their families.

Shazia has worked alongside a number of the biggest and best research agencies advising and supporting research teams.  Having first presented and shared insight herself at the conference in 2007, Shazia has since stayed involved in ensuring that the valuable insight continues to be shared at the CMC.

Research 1, 2 & 3

03 July 2014, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations... 1. How early adopters find and share new entertainment. 2. The end of Live TV for Children? 3. Bad Games + Bad Children = Good Business? 1. How early adopters find and share new entertainment Dubit and Sherbet present on-going research that will help IP owners optimise their launch strategy with early adopters in mind.  Presented by Nicki Karet, Sherbert Research and Peter Robinson, Dubit Read blog: Research 1 View the presentation: Research 1 Dubit and Sherbert's video of kids discussing social networks: Early adopters are more essential than ever before; they provide valuable feedback and spread news of new…

Research 4 & 5

03 July 2014, 2:00pm-3:00pm
Showroom Cinema 1

Two 30 minute research presentations... 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO, where kids consumption, engagement and interaction with media is based on the ‘fear of missing out’ philosophy.   4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. Presented by Gary Pope, Kids Industries Read blog: Research 4 View the presentation: Research 4 Do all girls really want to play with pink dolls and do all boys want to crash blue toy trucks? Of course not. But there might be…

Research 8 & 9

03 July 2014, 5:00pm-6:00pm
Showroom Cinema 1

Two 30 minute research presentations... 8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  9. Getting on the Soapbox: Dialogue, discussion, decision The importance of a continuous dialogue with family audiences...   8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  Presented by Martina Chapman, Ofcom.   Read blog: Research 8 & 9 View the presentation: Research 8 Read Martina's full session report Martina's full session reportSince 2005, the Ofcom Media Literacy Tracker survey has provided a detailed understanding of media use and attitudes of…

Research 8 & 9 (Repeat)

04 July 2014, 9:30am-10:30am
Showroom Cinema 1

Two 30 minute research presentations... repeated. 8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  9. Getting on the Soapbox: Dialogue, discussion, decision The importance of a continuous dialogue with family audiences...   8. Growing up Digital Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years.  Presented by Martina Chapman, Ofcom.   Read blog: Research 8 & 9 View the presentation: Research 8 Read Martina's full session report Martina's full session reportSince 2005, the Ofcom Media Literacy Tracker survey has provided a detailed understanding of media use and attitudes of children aged…

Research 1, 2 & 3 (Repeat)

04 July 2014, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations... repeated. 1. How early adopters find and share new entertainment. 2. The end of Live TV for Children? 3. Bad Games + Bad Children = Good Business? 1. How early adopters find and share new entertainment Dubit and Sherbet present on-going research that will help IP owners optimise their launch strategy with early adopters in mind.  Presented by Nicki Karet, Sherbert Research and Peter Robinson, Dubit Read blog: Research 1 View the presentation: Research 1 Dubit and Sherbert's video of kids discussing social networks: Early adopters are more essential than ever before; they provide valuable feedback and spread news of…

Research 4, 5 & 6 (Repeat)

04 July 2014, 2:00pm-3:30pm
Showroom Cinema 1

Three 30 minute research presentations... repeated 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO. 6. World of Wonder: Why Gaming Appeals to Kids Exploring the world of children and their relationship to gaming...   4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. Presented by Gary Pope, Kids Industries Read blog: Research 4 View the presentation: Research 4 Read the presenter's view Do all girls really want to play with pink dolls and do all boys want to crash blue toy trucks? Of…

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