Please note: this profile is now part of an archived conference and information may be outdated.
Shazia has over 20 years qualitative research expertise across a range of consumer and service sectors. Shazia has extensive expertise particularly researching niche audiences from young children and teens. Shazia’s approach to communicating with a range of audiences allows her the ability to tackle the most sensitive of issues and converse across generations. Using techniques both online and offline as well as cutting edge methods where necessary or the traditional approaches to ensure the best methodology.
It’s Not Real Money - It’s Robux!
A pan-European exploration of children’s attitudes towards money and their spending habits in the digital world.
Harnessing 2020 Vision
Harnessing kids’ insights on the Covid-19 crisis and BLM movement: developing multi-media content to help them through these times whilst aiding brands move into the unknown.
Understanding Kids’ SVOD Habits
Everything you need to know about which SVOD services & content kids are watching, why they’re popular and how these insights can be put into practice.