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Shazia Ali

Mint Research Ltd

Research Consultant

Shazia Ali

Shazia is a passionate researcher with well over 15 years experience. She is a specialist in creating dialogue and conversation with families of all shapes and sizes.  Her experience is across a range of sectors such as finance, retail, FMCG as well as media equipping her with a wider knowledge & understanding of consumer behavior in developing successful research studies. Using a combination of both online/offline tools to tackle the most complex of business objectives. Shazia has worked with a range of children’s brands as well as consulting for specialist research agencies.

Changing Behaviours

Posted on: Tuesday 30 June 2015 5:55pm

CMC Research Strand Co-Producer, Shazia Ali, on the nine sessions offering new insights into kids’ minds, play, and media habits. The research strand at the CMC never fails to attract. Free research insights are of enormous value to CMC delegates. This year’s session in Cinema 1 show the range of…

Research 7 (Repeat)

03 July 2015, 1:00pm-1:30pm
Showroom Cinema 1

A 30 minute research presentation... 7. When More is More: Understanding Children’s Choice Process Paralysing or pleasurable? A headache or a high? How children deal with choice, and why understanding this can increase engagement with your content Presented by Maurice Wheeler, The Little Big Partnership Hear the presentation and see the PowerPoint: Research 7 from…

Research 6 & 7

02 July 2015, 3:30pm-4:30pm
Showroom Cinema 1

Two 30 minute research presentations... 6. Has Digital Changed Play? The Role of Play in 2015 7. When More is More: Understanding Children’s Choice Process 6. Has Digital Changed Play? The Role of Play in 2015 Play has a vital role in child and adolescent development. And yet there is mounting concern about the amount…

Research 4 & 5 (Repeat)

03 July 2015, 9:30am-10:30am
Showroom Cinema 1

Two 30 minute research presentations... 4. All change? Scooby-Doo, where are you? Still here....! 5. Beyond Pink vs. Blue 4. All change? Scooby-Doo, where are you? Still here....! Technology is changing but are kid’s content choices today that different to 1969, when ‘Scooby Doo’ was first created? Presented by Joanne Cliff, Platypus Research and James Davies,…

Research 4 & 5

02 July 2015, 2:00pm-3:00pm
Showroom Cinema 1

Two 30 minute research presentations... 4. All change? Scooby-Doo, where are you? Still here....! 5. Beyond Pink vs. Blue 4. All change? Scooby-Doo, where are you? Still here....! Technology is changing but are kid’s content choices today that different to 1969, when ‘Scooby Doo’ was first created? Presented by Joanne Cliff, Platypus Research and James Davies,…

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