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Shazia Ali

Mint Research Ltd

Research Consultant

Shazia Ali

Shazia is a passionate researcher with well over 15 years experience. She is a specialist in creating dialogue and conversation with families of all shapes and sizes.  Her experience is across a range of sectors such as finance, retail, FMCG as well as media equipping her with a wider knowledge & understanding of consumer behavior in developing successful research studies. Using a combination of both online/offline tools to tackle the most complex of business objectives. Shazia has worked with a range of children’s brands as well as consulting for specialist research agencies.

Research 4 & 5

02 July 2015, 2:00pm-3:00pm
Showroom Cinema 1

Two 30 minute research presentations... 4. All change? Scooby-Doo, where are you? Still here....! 5. Beyond Pink vs. Blue 4. All change? Scooby-Doo, where are you? Still here....! Technology is changing but are kid’s content choices today that different to 1969, when ‘Scooby Doo’ was first created? Presented by Joanne Cliff, Platypus Research and James Davies, CHILDWISE. Full audio and PowerPoint presentation ‘Scooby Doo’ was ranked as the fifth kid’s greatest TV cartoon of all time by TV Guide in 2013. Children’s media experiences have transformed massively over the last forty years with content available to them whenever they want, wherever they want, in whichever way…

Research 6 & 7

02 July 2015, 3:30pm-4:30pm
Showroom Cinema 1

Two 30 minute research presentations... 6. Has Digital Changed Play? The Role of Play in 2015 7. When More is More: Understanding Children’s Choice Process 6. Has Digital Changed Play? The Role of Play in 2015 Play has a vital role in child and adolescent development. And yet there is mounting concern about the amount of time children and young people spend on digital devices. Presented by Dr. Barbie Clarke and Siv Svanaes Family Kids & Youth Hear the Presentation and see the Powerpoint Research 6 from Children's Media Conference on Vimeo. This presentation considers what happens to 3-16 year olds physically, mentally and emotionally as a result…

Research 4 & 5 (Repeat)

03 July 2015, 9:30am-10:30am
Showroom Cinema 1

Two 30 minute research presentations... 4. All change? Scooby-Doo, where are you? Still here....! 5. Beyond Pink vs. Blue 4. All change? Scooby-Doo, where are you? Still here....! Technology is changing but are kid’s content choices today that different to 1969, when ‘Scooby Doo’ was first created? Presented by Joanne Cliff, Platypus Research and James Davies, CHILDWISE Full audio and PowerPoint presentation ‘Scooby Doo’ was ranked as the fifth kid’s greatest TV cartoon of all time by TV Guide in 2013. Children’s media experiences have transformed massively over the last forty years with content available to them whenever they want, wherever they want, in whichever way…

Research 7 (Repeat)

03 July 2015, 1:00pm-1:30pm
Showroom Cinema 1

A 30 minute research presentation... 7. When More is More: Understanding Children’s Choice Process Paralysing or pleasurable? A headache or a high? How children deal with choice, and why understanding this can increase engagement with your content Presented by Maurice Wheeler, The Little Big Partnership Hear the presentation and see the PowerPoint: Research 7 from Children's Media Conference on Vimeo. Audio only - podcast Blog report of Research 7.

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