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Seetha has led ScreenSkills since 2015, deepening engagement and increasing involvement with industry, building financial resilience and ensuring a responsive and effective strategy for identifying and meeting the current and future skills needs of UK screen – offering vital practical support to a fast-changing sector in a globally competitive market.
Alongside her role as ScreenSkills’ CEO, Seetha is a member of the Creative Diversity Network board, the Creative Industries Advisory Group chaired by Sir Peter Bazalgette and the Royal Television Society Education Committee and was formerly on the Mayor of London’s Skills for Londoners Taskforce. In 2019, she became the first woman of colour to be awarded an RTS fellowship.
Before joining ScreenSkills (formerly known as Creative Skillset), she was vice president of Pearson Qualifications International. Seetha’s media sector leadership roles include BBC Online controller, Head of BBC HD – rolling out high definition television for the BBC, Commissioner for BBC Education and Creative director, documentaries, overseeing programmes such as Crimewatch UK. Seetha started her career as the first woman reporter at the Financial Express in New Delhi, India, before working for independent production companies making programmes for Channel 4.