Please note: this profile is now part of an archived conference and information may be outdated.

Scott Fletcher

Play Nicely

Head of Interactive

Scott is a co-director at Play Nicely, a Bristol based digital media agency with particular expertise in Augmented Reality. He has been responsible for the delivery of a number of high profile campaigns that remain some of the most successful uses of AR marketing (including Star Trek, Transformers II and Iron Man II). Over the past few years he has gained a comprehensive knowledge of what it takes to deliver a successful campaign, the merits of each AR provider and the importance of viral activity in maximising campaign awareness. For Play Nicely the commercial use and experimentation in AR technologies is one of the creative outputs that consistently gets the whole team excited. Most recent AR developments have involved touring kiosks, online games and mobile face-tracking all of which are delivered by the company’s in-house team.

Scott will be a speaker in “The AR Impact” session