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Sarah Pearson

Actual Customer Behaviour (ACB) LLP

Managing Partner

ACB is a commercial consultancy that is committed to delivering clients the best, in context – natural research. Sarah Pearson is an expert on the impact of technology on behaviour and has written on impact of PVRs, engagement and simultaneous behaviour. Sarah runs the industry neutral, longitudinal 1-3-9 Media Lab that studies the impact of convergence on behaviour. Sarah is now about to begin the fourth phase of the lab which is a pre-Darwin, pre-Canvas, pre-Virgin Tivo, pre-Natal study and captures mobile and gaming. Clients include Ofcom, Microsoft, BBC, Channel 4, All 3 Media and Five.
Sarah has a BA Psychology and MA in Marketing,