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With a career that started in buying and moved into licensing after holding the position of Head of Global Retail and Events at Mind Candy, and later General Manager at Fluid World, the licensing agency that represented brands such as ‘Hello Kitty’, ‘Pusheen’ and ‘Jordan Dunn’, Sarah went on to set up the retail led licensing consultancy, Maximum Licensing and represents the award winning picture book series ‘Oi!’ and the Icelandic design led property, ‘Tulipop’. Sarah is also an Associate Lecturer at The London College of Fashion.
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