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Sarah Boorman

Music Strategy and Marketing Consultant

Sarah Boorman

Sarah has worked in the music industry for over two decades – at Universal Music, Ministry of Sound, and now running her own consultancy. In these roles, she has created creative and marketing campaigns for a range of artists such as Amy Winehouse, McFly, Drake, Jessie J, Sugababes, The Weeknd, Pete Tong and Bombay Bicycle Club (amongst many others). Currently, Sarah is developing music marketing strategies for under 13 audiences, working with brands to create the right content and communications that will deliver great music to younger listeners.