Sarah Baynes

The Creative Garden

Director

Sarah Baynes

Sarah is the founder of The Creative Garden where she has worked as a senior executive consultant and coach for over 15 years. She specialises in concept creation, mentoring and development, working with leading global companies through to small independents. She and her team support international broadcasters, creatives, digital innovators and business leaders on a range of issues including channel launches, multi-platform ventures and concept strategy. In addition, she is known internationally for her executive coaching which includes working with senior company executives to fine tune their media strategies, running Ideas Labs, Pitching sessions and Communications packages. Clients include organisations spearheading climate change awareness international banks, organisations and telecoms companies who understand the commercial value of creative thinking.

Before establishing The Creative Garden, Sarah was a commissioner at Channel 4 TV for over 15 years. She was part of the launch team and commissioner for ‘The Big Breakfast’ before assuming responsibilities for the first youth branded slots for T4. She is a founding member and Deputy Chair of the Advisory Board of the Children’s Media Conference. She leads the UK delegation to Kidscreen and has led the UK delegation to CICAF (China International Cartoon & Animation Festival) in Hangzhou.