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Sarah Baynes

The Creative Garden


Sarah Baynes

Sarah specialises in concept creation, coaching and development. She works with international broadcasters, creatives and digital leaders on a range of issues including channel launches, multi-platform ventures and concept strategy. In addition she is known internationally for her executive coaching, she was Executive Summit Director for the Children’s Global Media Summit hosted by the BBC in December 2017.

Before establishing The Creative Garden, Sarah was a commissioner at Channel 4. She was part of the launch team for ‘The Big Breakfast’ before assuming responsibilities for the first youth branded slots for T4. She is a founding member and co-deputy Chair of the Advisory Board of the Children’s Media Conference. She is co-leader of the UK delegations to Kidscreen and CICAF (China International Cartoon & Animation Festival) in Hangzhou in China.