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Sarah Baynes
The Creative Garden
Director

Sarah specialises in concept creation, coaching and development. She works with international broadcasters, creatives and digital leaders on a range of issues including channel launches, multi-platform ventures and concept strategy. In addition she is known internationally for her executive coaching, she was Executive Summit Director for the Children’s Global Media Summit hosted by the BBC in December 2017.
Before establishing The Creative Garden, Sarah was a commissioner at Channel 4. She was part of the launch team for ‘The Big Breakfast’ before assuming responsibilities for the first youth branded slots for T4. She is a founding member and co-deputy Chair of the Advisory Board of the Children’s Media Conference. She is co-leader of the UK delegations to Kidscreen and CICAF (China International Cartoon & Animation Festival) in Hangzhou in China.
Sarah's Sessions
Digging Deeper - Snapshots of Kidscreen and China
A chance to hear more about the strategies you should adopt at the upcoming Kidscreen Summit in Miami, with hints and toils on navigating its 2000+ delegates from a Kidscreen insider. Followed by expert advice on navigating deals in China and the latest on what the vast market is looking…
Leveraging the Markets for Commercial and Creative Purposes
This panel will consider how to leverage the markets to ensure your project is successful and made with minimum complexity and maximum benefit to the producer. The panellists will address where the opportunities are for the UK children’s creative industries, in particular animation. How to use the markets to best effect…