Please note: this profile is now part of an archived conference and information may be outdated.

Sarah Baynes

The Creative Garden


Sarah Baynes

Sarah is the founder of The Creative Garden where she has worked as a senior executive consultant and coach for 15 years. She specialises in concept creation, mentoring and development, working with leading global companies through to small independents. She and her team work with international broadcasters, creatives, digital innovators and business leaders on a range of issues including channel launches, multi-platform ventures and concept strategy. In addition she is known internationally for her executive coaching which includes working with senior company executives to fine tune their media strategies, running Ideas Labs, Pitching sessions and Communications packages. Clients include international banks and telecoms companies who understand the commercial value of creativity.

Before establishing The Creative Garden, Sarah was a commissioner at Channel 4 TV for over 15 years. She was part of the launch team and commissioner for ‘The Big Breakfast’ before assuming responsibilities for the first youth branded slots for T4. She is a founding member and co-deputy Chair of the Advisory Board of the Children’s Media Conference. She is co-leader of the UK delegation to Kidscreen and the UK delegation to CICAF (China International Cartoon & Animation Festival) in Hangzhou in 2017 and 2018. She was Executive Summit Director for the Children’s Global Media Summit hosted by the BBC in December 2017.