The Creative Garden
Sarah is the founder of The Creative Garden where she has worked as a senior executive consultant and coach for 15 years. She specialises in concept creation, mentoring and development, working with leading global companies through to small independents. She and her team work with international broadcasters, creatives, digital innovators and business leaders on a range of issues including channel launches, multi-platform ventures and concept strategy. In addition she is known internationally for her executive coaching which includes working with senior company executives to fine tune their media strategies, running Ideas Labs, Pitching sessions and Communications packages. Clients include international banks and telecoms companies who understand the commercial value of creativity.
Before establishing The Creative Garden, Sarah was a commissioner at Channel 4 TV for over 15 years. She was part of the launch team and commissioner for ‘The Big Breakfast’ before assuming responsibilities for the first youth branded slots for T4. She is a founding member and co-deputy Chair of the Advisory Board of the Children’s Media Conference. She is co-leader of the UK delegation to Kidscreen and the UK delegation to CICAF (China International Cartoon & Animation Festival) in Hangzhou in 2017 and 2018. She was Executive Summit Director for the Children’s Global Media Summit hosted by the BBC in December 2017.
Preview - Focus On... Focus On
Focus on…is the CMC strand of business content. It features territories and (this year) platforms, and provides insights into sales, deal making, and initiatives and advantages. Sarah Baynes is the Executive Producer of the strand of 4 videos. We have all been on our own rollercoasters recently and the industry as…
Creativity meets government and tax incentives, providing new routes into Europe and co-production partnerships with Italy.
Unique insights into business and creative conversations with the major SVOD players including a dive into a real SVOD deal and revelations about the journey to an SVOD commission.
Building content that will cross the pond. Insight into developing projects for and with American partners.
China: Engaging Kids in China and Beyond
Explore the art of storytelling by looking at successful global case studies that connect with audiences in the East and the West.