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Sarah Baynes

The Creative Garden


Sarah Baynes

Sarah heads up the creative media consultancy, The Creative Garden. She specialises in concept creation and development within the creative industries for leading global companies. She advises international broadcasters, creatives and opinion-formers on a range of issues including channel launches, multi-platform ventures and characterisation within children’s animation. Before establishing The Creative Garden, Sarah was a Commissioner at Channel 4. She was part of the launch team and commissioner for ‘The Big Breakfast‘ before assuming responsibilities for the first youth branded slots for T4. She has extensive experience in Children’s Entertainment, Youth and Entertainment.

Sarah is Deputy Chair of there children’s Media Conference Advisory committee and is working closely with CMC and DIT on initiatives to build connections with the Chinese media market.