Please note: this profile is now part of an archived conference and information may be outdated.

Sarah Baynes

The Creative Garden


Sarah Baynes

Sarah heads up the creative agency, The Creative Garden. She specialises in concept creation, coaching and development within the creative and financial industries for leading global companies though to small independents .She and her team advise international broadcasters, creatives and digital leaders on a range of issues including channel launches, multi-platform ventures and concept strategy. In addition she is known internationally for her executive coaching, Ideas Labs and Pitching sessions which are in demand by companies outside the industry as well in the kids’ community.

Before establishing The Creative Garden, Sarah was a commissioner at Channel 4. She was part of the launch team and commissioner for The Big Breakfast before assuming responsibilities for the first youth branded slots for T4. She is a founding member of the Advisory Board of the Children’s Media Conference and is co-leader of the UK delegation to Kidscreen. She has extensive experience in the Children’s media world and has been integral to the success of many household brands.