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Insights & Engagement Director
With a background in content development and marketing strategy, Sam leads the insights & engagement team at Hook Research. Bringing together designers, videographers, and copywriters, this team ensures that each of Hook’s outputs is delivered with design in mind. Sam’s enduring fascination with meme-culture, video listicles, and political podcasts means that he also spearheads Hook’s work in the new media space.
Opening Keynote: Nadiya Hussain
Nadiya Hussain, writer and presenter, will deliver this year’s CMC Opening Keynote…