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Insights & Engagement Director
With a background in content development and marketing strategy, Sam leads the insights & engagement team at Hook Research. Bringing together designers, videographers, and copywriters, this team ensures that each of Hook’s outputs is delivered with design in mind. Sam’s enduring fascination with meme-culture, video listicles, and political podcasts means that he also spearheads Hook’s work in the new media space.
Preview - Alexa How should Youth Brands Use Audio in 2019?
Thursday 4th July 2019, 09:30 - 10:30 HUBS Common Room It feels like everyone’s interested in spoken word audio right now – products like podcasts, smart speakers and (increasingly) audiobooks. As the influence and importance of audio grows, media brands are developing new strategies and initiatives to capture the ears…
Alexa, How should Youth Brands Use Audio in 2019?
Leading youth brands discuss how we can use the latest tech and platforms to create audio experiences that engage kids in 2019 and beyond.