Please note: this profile is now part of an archived conference and information may be outdated.
Insights & Engagement Director
Sam is a qualitative researcher with deep experience in kids’ media worlds (particularly animation and audio), having worked on cross-market media development and audience strategy projects for all of the major UK kids broadcasters. When he’s not investigating key research questions for brands, Sam leads the Engagement team at Hook, bringing together designers, videographers, and copywriters to ensure that each of our outputs is delivered with design in mind.
Preview: Perspective On... The Golden Rules for Creating Great Kids' Cartoons
San Harris from Hook Research , producing this video for the Perspective On... series for CJC 2020, finds his Ikigai... What does it take to make a great cartoon? That’s the question we at Hook are exploring at this year’s Virtual Children’s Media Conference – speaking with writers, animators, producers,…
The Golden Rules for Creating Great Kids’ Cartoons
Experts in children’s animation share their ‘Golden Rules’ for creating powerful animations that cut through with young people (in the UK and abroad)!