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Sam has been an Insights & Engagement Director at Hook for the past 5 years, previously coming from a background of tech, marketing, and content creation. He uses this experience to fully understand how brands can best operate in the modern media landscape, leveraging the plethora of products and platforms they now have at their disposal. Kids worlds are dynamic – never staying the same for long!
Sam is an expert at helping brands piece together the ever-shifting spaces where kids consume content – from linear through to VoD and social. He has worked with the biggest youth broadcasters in the world to help them better understand their young audiences and the content that will keep them engaged.
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