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Sam Harris

Hook Research

Insights & Engagement Director

Sam Harris
Sam is Hook’s expert on audio products – with a particular emphasis on youth-facing brands – having worked with leading media brands to understand how their offering can best connect with different audiences in markets around the world. From smart speakers and radio, to playlists and podcasts – Sam has a deep understanding of the various media products that young people are turning to when they are looking for great audio experiences, and how brands can best operate in these spaces.