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Insight and Innovation Consultant
Sam is a qualitative researcher with over 12 years experience and a special interest in youth and kids media research. Sam has an MA in Applied Social and Market Research and has much experience in ethnographic techniques having started off in a research team for a leading product design consultancy. Sam has conducted concept testing/generation, product development and viewer behaviour amongst mums and kids across platforms. Sam has worked on projects for the BBC, ITV, Cartoon Network and Hasbro amongst others.