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Sadie Buckingham is Associate Director of Giraffe Insights (formerly iGen Insight), an independent market research agency specialising in kids, youth and family research. Giraffe Insights offers clients tailored research solutions, conducted by a team of experts, with a fresh perspective on the consumers of tomorrow. Sadie has extensive experience of working across many different sectors, conducting research both within the UK and internationally. Sadie has experience of managing projects throughout their entire life cycle and giving the assurance to clients that budgets are being spent in the right areas and that strategies are informed rather than predicted.