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Penguin Random House
Consumer Insight Manager
Rosa joined Penguin Random House in 2015 to focus specifically on research for their award-winning Children’s Division – who publish global super brands such as Peppa Pig, Roald Dahl and Diary of a Wimpy Kid, under well-loved imprints Ladybird and Puffin.
Rosa previously worked for M&C Saatchi’s marketing strategy consultancy, Clear, and media agency OMD UK. Over the years, she’s often researched parents & kids – whether developing brand concepts for Disney, or tracking hot new toys for Hasbro.
We all know the kids market moves quickly, trends come and go, platforms are adopted and dropped. So how are brands keeping pace with kids’ continuing ability to be one step ahead, and what are they doing to evolve their relevance? In this session The Pineapple Lounge takes key media brands on a different kind of insight journey and explores their reactions and willingness to change. It combines fresh research, new peer-to-peer techniques, trend analysis, expert consultancy, and working directly with kids and teens, to bring a greater understanding of the big changes coming to our industry. The result will…
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