Please note: this profile is now part of an archived conference and information may be outdated.

Rosa Halford

Penguin Random House

Consumer Insight Manager

Rosa Halford

Rosa joined Penguin Random House in 2015 to focus specifically on research for their award-winning Children’s Division – who publish global super brands such as Peppa Pig, Roald Dahl and Diary of a Wimpy Kid, under well-loved imprints Ladybird and Puffin.

Rosa previously worked for M&C Saatchi’s marketing strategy consultancy, Clear, and media agency OMD UK. Over the years, she’s often researched parents & kids – whether developing brand concepts for Disney, or tracking hot new toys for Hasbro.