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Renuka Gupta
Discovery Research
Associate Director
Heading up the Discovery’s kids’ research programme since 2010, Renuka has developed a strong understanding of this complex and varied audience. She uses her qualitative research expertise to truly engage with young people, whatever their age, drawing out insights that can make a huge difference to brands and business. As well as her obvious empathy and connection with young people, she is adept at demystifying the findings so that they can be translated into clear business actions.
Research 1, 2 & 3
Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom Audio + PowerPoint: Podcast: 2. The Rise of the VOD Natives: Already at a Screen Near You The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter. Presented by Anna Campbell, Digital Media Research Audio + PowerPoint: Podcast: 3. Through the…
Research 1, 2 & 3 (Repeat)
Three 30 minute research presentations... 1. Continuity and Change: The Impact of Online on Children’s TV Viewing Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future. Presented by Emily Keaney, Ofcom Audio + PowerPoint: [vimeo video_id="174885832" width="500" height="282" title="Yes" byline="Yes" portrait="Yes" autoplay="No" loop="No" color="00adef"] Podcast: 2. The Rise of the VOD Natives: Already at a Screen Near You The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter. Presented by…
