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Renuka Gupta
Discovery Research
Associate Director
Heading up the Discovery’s kids’ research programme since 2010, Renuka has developed a strong understanding of this complex and varied audience. She uses her qualitative research expertise to truly engage with young people, whatever their age, drawing out insights that can make a huge difference to brands and businesses. As well as her obvious empathy and connection with young people, she is adept at demystifying the findings so that they can be translated into clear business actions.
Research 4, 5 & 6 (Repeat)
Three 30 minute research presentations... repeated 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO. 6. World of Wonder: Why Gaming Appeals to Kids Exploring the world of children and their relationship to gaming... 4.…
Research 4 & 5
Two 30 minute research presentations... 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO, where kids consumption, engagement and interaction with media is based on the ‘fear of missing out’ philosophy. 4. Pink or…
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