Please note: this profile is now part of an archived conference and information may be outdated.
Renuka Gupta
Discovery Research
Associate Director
Heading up the Discovery’s kids’ research programme since 2010, Renuka has developed a strong understanding of this complex and varied audience. She uses her qualitative research expertise to truly engage with young people, whatever their age, drawing out insights that can make a huge difference to brands and businesses. As well as her obvious empathy and connection with young people, she is adept at demystifying the findings so that they can be translated into clear business actions.
Renuka's Sessions
Research Sessions 6 & 7
6. The Next 5 Years: Is the Future Bright for Children’s Media? In early 2013 CBeebies Interactive began a ‘futurology’ project with the clever people at BBC Research & Development. The aim was to look at how the media landscape might shift in the coming years and enable a level of…
Research Session 7
Discovery’s Kids Tracker is a yearly qualitative dip designed to explore the lives of 9-15yr olds. This research tracks changes in behaviour and attitudes of kids consuming media, by speaking directly with them in a group environment.
