Please note: this profile is now part of an archived conference and information may be outdated.
Rebecca Atkinson
Founder / Co-director, ToyLikeMe
Creator / Executive Producer, MixMups

Rebecca has over 24 years experience writing for print, online and TV. She is a specialist in the representation of disability in children’s industries and the founder of the viral award winning #ToyLikeMe campaign, successfully disrupting the global toy industry to become more inclusive for 150 million disabled children worldwide. She is the Creator and Executive Producer of pre-school stop motion animation series, MixMups which celebrates disability representation in a mixsy muppy world of friendship, fun and fancy dress. MixMups is currently in early production with McKinnon and Saunders and Raydar Media.
Rebecca's Sessions
Preview: Inclusivity Now - The Road To MixMups and Beyond
Rebecca Atkinson explains what lies behind her CMC Inclusivity Now video and describes the (bumpy) road to 'MixMups' The Children's Media Conference Facebook Group Chat - Inclusivity Now offers the opportunity for delegates to comment, ask questions and discuss the…
The Road To MixMups and Beyond
How the viral ToyLikeMe campaign led to the creation of new fancy dress pre-school brand and animated series MixMups. Rebecca Atkinson shares the bumps in the road, and offers a practical route map for creating authentic disability representation for others to follow.