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Interactive Opportunities Ltd
Ray’s career in the games industry started with Virgin Mastertronic in the late 1980s. Joining SEGA [UK] he introduced the Mega Drive and Sonic the Hedgehog to UK gamers. At Sony Electronic Publishing Limited Ray was Sales Director for Europe then Managing Director for the launch of PlayStation. In 2002, he was appointed senior VP, sales and marketing in much of Europe. After 17 years of running PlayStation, Ray left to become Chairman of Interactive Opportunities.