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Rachel Westwood
Diverse and Wonderful
Founder/Director
Rachel is the Founder and Director of Diverse and Wonderful, an insight consultancy focused on making sure that inclusion and diversity are at the heart of every project, business and strategy. Rachel specialises in market research, strategy, employee engagement and training.
Prior to Diverse and Wonderful Rachel was a Senior Research Manager in the EMEA Brand and Consumer Insights team at Disney making sure that the business put their consumers at the heart of all decision making.
The ‘Drip Drip Effect’: How to Combat Gender Stereotypes
Parent-led campaign Let Toys Be Toys explores unconscious bias, the limitations of stereotypes and the harmful effects this can have on content creators and children as consumers, and what we can do about it.
The Road To MixMups and Beyond
How the viral ToyLikeMe campaign led to the creation of new fancy dress pre-school brand and animated series MixMups. Rebecca Atkinson shares the bumps in the road, and offers a practical route map for creating authentic disability representation for others to follow.
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