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Head of Licensing
Head of Licensing at Tesco, working across all arms of retail business. Responsible for end to end licensing activation; from product development right through to retail activation and marketing – across all brands – both kids and adult alike. Having previously worked for brands such as Coca Cola, and within entertainment industries including Paramount Pictures and Activision Blizzard, I have a broad knowledge of what it takes to truly deliver to the end customer, in the way they want to shop.
Licensed to Thrill
Join Children’s Brand licensing experts from TV, Film, Agents, Publishing and major Retail - all willing to share their wisdom on what it takes to turn a new children’s IP into a smash hit consumer product. Share their experiences of developing a children’s brand into a huge multi-million pound selling…
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