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Rachel Wakley


Head of Licensing

Head of Licensing at Tesco, working across all arms of retail business.  Responsible for end to end licensing activation; from product development right through to retail activation and marketing – across all brands – both kids and adult alike.  Having previously worked for brands such as Coca Cola, and within entertainment industries including Paramount Pictures and Activision Blizzard, I have a broad knowledge of what it takes to truly deliver to the end customer, in the way they want to shop.