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Rachel Hoy
Platypus Research
Research Director
Rachel has been in market research for 18 years and has worked both clientside for Whitbread and M&S as well as agency side for Optimisa and Platypus. Rachel has wide experience of the child and youth audience having been instrumental in setting up a youth panel for a major high street bank. She has worked on projects concerning children’s finances and bank accounts, segmentation projects for media clients and NPD projects for the food and drink sector.
Rachel's Sessions
Research: Kids and Co-viewing. Is it a screen thing? (rpt)
Session Blog We’ve conducted a 360 degree investigation into kids’ co-viewing behaviour. This will show, from a kids perspective, their favourite and most common interactions with TV and social media, what they’d like to be able to do more of, how this changes from younger to older kids and how…
Research: Kids and Co-viewing. Is it a screen thing?
An up to date, real life portrayal of what ‘co-viewing’ means in the context of kids’ lives today and what the implications are for kids’ media content in the future.
