Please note: this profile is now part of an archived conference and information may be outdated.
Rachel Bardill
CBeebies Interactive
Executive Producer
Rachel has been in the interactive world for 11 years, where she started out leading online community (pre Facebook) projects for tv brands. She joined Children’s in the BBC 7 years ago and implemented a community strategy and team, set up development processes, exec’d ambitious branded games and led strategic change for CBBC and CBeebies a number of times. Her achievement in the last year has been to build a new team of skilled creatives to drive CBeebies interactively in the north, lead CBeebies ambitiously to four screens, a successful re-build, implement a year round launch story using multiplatform commissions, events, small games and stories and grown ups interaction on social media. In a big time of change for CBeebies, this has been an immensely rewarding time.
Rachel's Sessions
Cotton-Wool Kids
Are we over-protecting our pre-schoolers? There's a growing concern that children are not getting the life experiences they need to develop physically, mentally and emotionally. In a risk-averse world, can we break the imitative behaviour barrier and help reverse the trend that prevents children from playing outside?
Parent Power
Thanks to Twitter and Facebook, parents have more access to broadcasters and content makers than ever before but what have they got to say? And are we listening?
