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Phil is co-founder and Creative Director of Preloaded, a games studio focussed on creating purposeful experiences for child and family audiences. Working across a range of technologies, Phil’s focus in VR is creating low-threshold experience and telling new types of stories with agency and impact. As a parent he is passionate about age-appropriate design and the use of technology to enhance life rather than distract from it. Phil is also part of the BAFTA Games Committee and chaired the 2017 Innovation award.