Please note: this profile is now part of an archived conference and information may be outdated.
Global Head of Research
Peter Robinson is Director at Dubit, a children’s digital and consultancy agency. He is an experienced consultant, specialising in new technology, children’s entertainment, ethical marketing to kids, and education (and where possible screwing all those things together). In his role at Dubit, Peter has developed a firm knowledge of young people, their attitudes and behaviour, plus a strong focus on media consumption and how it is evolving.
He is a regular speaker at research and children’s entertainment conferences on topics such as digital trends, social media, video consumption, entertainment brand strategy and wider kids’ media habits.
Deciphering the Data Puzzle
How can new digital devices – and data from them – help children’s media companies better understand their audiences? New approaches, new insights… and new concerns?
The Art of Personalisation and The Art of Discoverability
Nick Marsh, of Lost My Name, uncovers the consumer trends and tech break-throughs making high-quality personalised kids’ content finally possible, and Peter Robinson uses Dubit Trends research to offer a roadmap for helping kids find and engage with your content.