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Peter Robinson


Head of Research

Peter Robinson

Experienced consultant, specialising in new technology, kids entertainment, ethical marketing to kids and education (and where possible screwing all those things together).

Within my role at Dubit I have been able to develop a firm knowledge of young people, their attitudes and behaviour, with a strong focus on media consumption and how it is evolving.

A regular speaker at research and kids entertainment conferences on topics such as digital trends, social media, video consumption, entertainment brand strategy and wider children’s media habits.

VR 101 - Making Virtual a Reality

06 July 2016, 11:10am-12:20pm
Showroom Cinema 3

A number of consumer VR products are set to hit the market in 2016 with industry experts predicting this year as watershed moment in mainstream engagement with the technology. There's obvious potential for the games industry - but what's its potential to impact other areas such as play, learning and storytelling? We'll hear from industry leaders including former Director of Sony's London Studio, David Ranyard, who left his role earlier this year to become a dedicated Virtual Reality Developer. Dubit will also be on hand to tell us what they’ve learnt about how children and young people are engaging with…

Research 6 & 7

06 July 2016, 3:30pm-4:30pm
Showroom Cinema 1

Two 30 minute research presentations... 6. Tuning in to Pre-Schoolers Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium. Presented by Claire Milner, iGen Insight Audio + PowerPoint: Podcast:     7. Emotional Scheduling - The Role of Families in Kids' Entertainment Dubit’s research reveals how brands appeal to family audiences. Our presentation will provide a model on how to launch family friendly entertainment. Presented by Peter Robinson, Dubit Audio + PowerPoint: Podcast:  

Research 5, 6 & 7 (Repeat)

07 July 2016, 11:00am-12:30pm
Showroom Cinema 1

Three 30 minute research presentations... 5. Do Children Still Like Reading? Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen. Presented by Anna Livingstone and Sheyi Ogunshakin, Family Kids & Youth and Alison David, Egmont Digital entertainment dominates children’s leisure time. Over half (53%) of 3-4s use a tablet, with 15% owning one.  Over two-thirds (69%) of 5-7s use a tablet with 29% having their own tablet computer (Ofcom, 2015). eReaders and eBooks were widely expected to overtake children’s print book sales but are currently just 11 % of the…

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