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Director of Insight
Pete has extensive kids, youth and insight experience, having worked in and headed up insight teams agency side for 18 years at Illuminas and The Pineapple Lounge. He has worked with kids, teens and family focussed brands in the UK and globally for clients including Sky, Netflix, Disney Channel, BBC, Twitch, Mattel Creations and eOne.
Pete leads the commercial insight focus at Beano Brain, using his expertise to devise the most appropriate, bespoke approaches to deliver against client briefs. He ensures that their business decisions are grounded in the most authentic insights and true understanding of their audiences, that in turn drives optimal engagement from kids and teens with their brands.