Please note: this profile is now part of an archived conference and information may be outdated.
The Pineapple Lounge
Head of Research
Pete Maginn is a rare breed, multi-disciplined researcher with over 15 years’ industry experience that includes leading the Child and Youth team at Illuminas, and working with BBC, Fisher-Price and Fremantle Media.
At The Pineapple Lounge he is a trusted informer to clients such as Disney, Netflix and Sky, helping them manage large volumes of data interpreting kids’ behaviours and creating strong, commercial stories that drive brand growth. Pete has been the The Pineapple Lounge project lead working with Sky on the development of the Sky Kids App over the past 18 months.
Research 6 & 7
Two 30 minute research presentations: The Fundamental Needs of Children and Audience Insights Inspire the Sky Kids App.
Research 4, 5 & 7 (Repeat)
Three 30 minute research presentations: The More You Read, the More You’ll Know, Can Reading Improve Children’s Self Esteem? and Audience Insights Inspire the Sky Kids App.