Please note: this profile is now part of an archived conference and information may be outdated.
Pete Maginn
The Pineapple Lounge
Head of Research
Pete has 13 years of research experience. Having started his career in Brand Development at Hauck Research International he quickly developed an interest and specialism in family research, drawing on his experiences as a nursery teacher, youth leader and kids football coach.
He headed up the Child and Youth team at Illuminas for 7 years overseeing a myriad of tactical and strategic, qualitative and quantitative projects for clients in the UK and internationally for the likes of Mattel, Fisher Price, BBC, Fremantle Media, and Britvic.
Pete's Sessions
The Web We Want
What Web do we want for the next generation? Find out what your responsibilities are – as producers, platform/content providers and brand owners. Test your knowledge as our experts navigate the complicated world of online rights for kids. And contribute your ideas to help establish a better web where the children of tomorrow…
Research 1, 2 & 3 (Repeat)
Three 30 minute research presentations... 1. Children’s Media Use: A Changing World 2. Sm(all) Change? 3. Little Miss Understood 1. Children’s Media Use: A Changing World Exploring the increasingly blurred nature of apps and online gaming, the rise of YouTube as a key source of information and content, and the evolution of…
