Please note: this profile is now part of an archived conference and information may be outdated.
CEO / Founder
Pelle Ferner is CEO and founder of Ruta Ett DVD AB, an independent Swedish children’s media company. Ruta Ett is the creator, the production company and the rights holder for the TV series Heroes of the City.
Television has gone from being Ruta Ett´s main distribution window to a second window, over time. Since 2015 the company decided to have YouTube as its first and most important distribution channel. Today Heroes of the City has around 100 million monthly views on the platform.
Tuesday Workshop: Making it Happen with YouTube
Your guide to making YouTube and the YouTube Kids App work for you, this workshop will explore the inner workings of YT, look at how to get the best out of the analytics and how to get your voice out there, so that you too can connect directly with your audience. We will discover the latest YouTube features and trends and hear from YouTube insiders as well as those that have successfully used the platform to engage users and build their brands. Most importantly, the workshop will be centered around you. You will have an opportunity to work in groups around…